Small Business Websites

Business Website  101

Making your business visible to the people on the web  requires the convergence of several skills.  It is no longer adaquate to simply have a good looking website that people can find if they look hard enough.  It is also not enough to have a website found on the top of Google searches but contains the wrong look, or even worse, the wrong kind of information. What is required is a well rounded approach that combines great design, targeted content writing and the latest in Search Engine Optimization and Web Marketing techniques.   There are lots of ways to have a website done, some good, some bad, some less than bad.  While Blue Dove is not the only one combining great design, content and web marketing services, we are doing it for less cost than most in our class.  Here’s how.

Great Website Design

A great web design is one that presents YOU rather than a cookie cutter image of your business type.  It is also one that looks great, stylish, well balanced, color coordinated and a bunch of other things.  To have a great design custom made for your business can be very pricey.  To cut the cost of design work we recommend starting with a pre-built website theme and customizing it to fit exactly the look and feel you want. We will walk you through the process of choosing a theme from hundreds of quality designs and then customizing it to make it your own. We have a knack of blending the ideas of our clients into a theme design of their choice and coming up with something creative, unique and custom suited to their business.

Communicate

Great design is not enough to sell online or make your phone ring. You must also communicate in a compelling way through a blend of text content,  images,  slideshows and galleries, video and audio to inform and convince. We work personally with our clients to understand their message and present it with impact on their website. If you need the full treatment, we employ writers, photographers, audio/video specialists and layout design artists. Or, if you want to provide this content yourself, we give you the tools to add content without any help from us.

Search Engine Optimization and Website Marketing

Good Search Engine Optimization (SEO)  requires clear understanding of your message and target audience, a careful plan and then a grab bag of techniques, tweaks and processes to coax your message to the top of search engine results and to  get that message passed along through the web of social media like Facebook and Twitter.  It is usually not a quick and easy process and there is no magic bullet to make it happen no matter what the emails from SEOquickIndia may say.  Just as good health is the product of many converging factors, (nutrition, exercise,  lifestyle, genetics..) so good search engine optimization is the product of many converging factors. Blue Dove websites come out of the box with many of those factors built in.  Though there are more than what follows, here are the highpoints:

  • Sitemaps that alert Google, Yahoo and other search engines when content is added.
    The days of submitting your website to search engines are long gone. Now all the big search engines want you to have an invisible site map that the web bot uses to index the pages in your site. This is not the same as the site map in many sites that you use to find pages you don’t see in the menu. This does not come standard with most web design but it does with any standard business site we build.
  • Keywords in Page Title of Homepage and main page sections.
    The single best way to quickly increase your search rank in Google is to have good page titles (the title you see on the top of your browser window). We make sure the page titles on your home page and section home pages are full of words that will help get you found in search engines.
  • Easy to Change Page Titles, Meta Description and Keywords for each page.
    Along with the page title, it is good to have a good page description and keywords in the meta-tags (hidden part of the web page) The admin section of the website allows you to change these for each page, easily.
  • Related Links at the bottom of each page
  • Code that Search Engines Love
  • RSS feeds allow users to download your latest articles through rss.
  • Social Media tool bar for members and others to link the site to their own social media profiles.
  • Easy Integration with Facebook, Twitter and other Social networking sites.
  • Google Analytics built in for checking website statistics.
  • Website Caching and Compression (makes the codebase smaller and quicker to load in browsers)

Great Admin Features

Each business website we build is actually a Content Management System. That means that it allows someone with minimum computer skills to add, edit and delete content. The admin console of the site is password protected and contains menus for adding/editing/deleting pages, working with images, slideshows and other media and loads of other features.

Add on features

  • Slide shows
  • Video
  • Podcasting
  • Calendars
  • Blog
  • Email Accounts
  • Website Hosting
  • More..

Total Ownership

This is not a software as service deal where your pages and artwork simply disappear if you decide to cancel the account. With a Blue Dove Business Website you own your website and have as much control of it as you like. There are no long-term contracts, you can choose to host your site elsewhere if you like and you have full rights to any custom artwork done on your behalf. It belongs to you.