This is the most difficult part of the SEO process, but it is very important.

Step 1 Take all the main pages of your website and list them.

Example home page, about us, services, contact us, etc.

Step 2 Make a table that has a Page Title, keywords, and description.

For Page Title here are some tips

If your business is well known then put your name in the page title. If it is not well known then don’t waste the valuable real estate known as Page Title for your business name. Use the top words in your page title from your keywords.

For instance: If you were a new interior design firm you may want to use Interior Design as the first part of your Page Title. Or if your company is well known such as a school, then by all means put your name first on the Page Title

Your page title should be no more than 70 characters long. Separate phrases with either a pipe line or a comma. Pipe lines tend to look a little more polished.

Here is an example of the home page for our imaginary mobile dog washing business.

Home Page for Bob’s Mobile Dog Baths and Grooming

page title

meta keywords

meta description

Dog Wash | Mobile Pet Grooming | Dog Grooming | Right at Home

dog groomer, dog wash, dog grooming, mobile pet grooming, right at home, dog bath,, another word, another word, another word, another word

Bob’s Mobile Dog Baths and Grooming, dog grooming at home, right at home, professional dog groomer, dog wash comes to you. ADD YOUR OWN UP TO 150-160 CHARACTERS.

Step 3

Choose your top ten keywords that would fit for your home page and place them in in keywords column separated by a comma. See example above.

Step 4

Come up with a description to your page using many of your keywords, but make it make sense. Don’t use a lot of fluff words or a cut and paste right from the page. You want to have keywords in there. See example above.

Step 5

Do these steps for each of your pages. Be sure to refer to your keyword outline.

Special note: The keywords don’t have to completely change each time, but it is good to use different but similar key words, so use your list, not just the top 2. If your keyword list looks like the same everywhere on your website, this will not bode well for being favored by the search engines and their bots. The same is true for Page Titles and descriptions.

Once you are finished with this table then go to Search Engine Optimization Step 3.

http://www.nikela.org

Nikela is a non profit organization dedicated to wildlife conservation in South Africa through research, education and conservation projects. We did not design their website initially but came along side them soon after the launch of the website to build up the content and graphic appeal of the site, as well as create better ways for quickly adding more content to the various site sections.

http://www.baileyelliotthomes.com/

Bailey turned to Blue Dove Web Design in Early 2010 when he needed to have a website built quickly. He needed a website that would allow him to add image galleries of his recent projects. We were able to crank out a functional and nice looking design in just a few weeks for well under $800 and even threw in a custom logo. The site is built in WordPress which includes an easy to use admin interface, build it yourself image galleries and basic yet powerful SEO features.

http://www.designitconsignment.com/

Design it with Consignment is a dynamite small business with a large future. They consign and sell high end furniture at unbeatable prices here in Austin Tx. They have been so successful that they were recently featured on a CNN special about small businesses that are thriving in the economic downturn.

http://californiarocksusa.com/

California Rocks started out creating realistic artificial rock features for landscapes and waterfalls. They have more recently transformed into a full-service landscaping design firm. We created a site and logo that fits their image and also does great with search engines.

www.tlaneyspindler.com

Based in Austin, Texas, T. Laney Spindler brings award-winning custom home building, remodeling, outdoor living design and construction services to discerning homeowners throughout Central Texas.

http://www.familylinkkids.com/

Blue Dove built the first Family Link website in 2007 pro bono mainly because we love the work they do placing kids into loving families.  Since then we have been working to get them noticed by those looking to adopt or foster children in Central Texas.

http://www.lednyc.com

In 2007 Greenlight Initiative turned to Bluedove to help create their web presence and place them in a position to thought leadership in the Solid State Lighting industry.  Today their business is growing rapidly, in part because of the website which ranks very high in Google searches for LED Lighting and Solid State Lighting.

http://vibrantdance.org/

We worked together with Bamboost Growth to put together this website in June, 2010.  It started as a WordPress site built with a customized theme but was soon after rolled into Bamboost’s all-in-one business website console.

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